Who We Are

In 2007 Jennifer Landon established Journey Financial Services to guide people on their financial journey. It is our belief that retirement can be the very best part of the journey with the right planning and guidance. We help make that happen.

Whether you’re just beginning your journey to retirement or are already there, Journey Financial Services can help you take the first steps on your journey to reaching your financial goals.

Jennifer Landon

President & Founder | Financial Advisor

As president and founder of Journey Financial Services, Jennifer is an accomplished financial advisor, presenter and educator. For the past 19 years, she has successfully built her clientele base by establishing relationships of trust through growing and protecting assets, comprehensive retirement plans and educating her clients on critical information needed in decision making. Jennifer’s financial expertise has led to national media coverage in Wall Street Journal, USA Today, CNBC.com, Yahoo! Finance, in addition to her regular local media Contributions. As a graduate of Idaho State University with a degree in finance, Jennifer is a life-long resident of Idaho. She lives in Ammon with her husband Barrett, and their two children, Austyn and Kolby.

Jordan Anderson

Chief Operations Officer | Financial Advisor

Jordan Anderson is a Financial Advisor and the Chief Operations Officer of Journey Financial Services. Jordan graduated from BYU- Idaho with a business finance and marketing degree, with a minor in graphic designs and communications. He is passionate about helping people and finding solutions for retirees or first time investors. Jordan understands the importance of placing his client’s interest before his own, as a fiduciary agent. Because of this level of care, Jordan is meticulous when it comes to planning for his clients. Jordan is an Idaho native and lives in Iona with his wife Whitney, and his three adorable daughters.

Jana Hill

Client Service Director

Jana has been involved in the financial world for 17 years working with esteemed Credit Unions throughout the southeastern Idaho area until she came to join Journey Financial Services in November of 2017. Jana grew up in Shelley Idaho and now resides in Iona, ID with her husband, Brian Hill, who works at the INL as a firefighter, along with their three children. She loves the outdoors and enjoys camping, fishing, hiking, playing games with her family, and cheering her children on from the sidelines at their games. Jana loves all types of sports and is a particularly huge Utah Utes fan. Interestingly enough, Jana is a Leap Year baby and will be turning 10 in 2020!

Tracie Newman

Office Manager


Tracie has worked for 46 years and in that time experienced a myriad of job titles and skills that have made her a type of polymath. Of that 46, she has been with Journey for six and has enjoyed the financial field immensely. She has lived in Idaho her whole life and was born in Idaho Falls in 1958, but was raised in Roberts on a family farm. Tracie is the second oldest of four kids and loved the experience of being from a larger family and life on the farm. She will often talk of how she had the best parents and the best childhood known to man. Tracie is on pace to win grandparent of the year award! She now has 9 grandchildren in total – 6 boys and 3 girls, and finds time to attend all of their sporting events and activities!

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